DFN X TREW GEAR
visual illustrations for TREW Gear PRIMO 2022 Launch
PRIMO Launch | Fall 2022
When I was contacted by TREW Gear to help them visually showcase their new PRIMO Outerwear launch, I was stoked! I’ve been rocking their gear and have been impressed by their creativity as a company. Based in the PNW, I was inspired by the line “an innovation in the outerwear space” as a fun way to play on the durability and flexibility of their new outerwear. A “PRIMOnaut” tweaking a method in space on an Earth board. (The new line is 100% recyclable). This idea turned into a final visual graphic and an accompanying zine. I’m so happy with how fun and snowboard love these lines convey.